A LEM USA site, Lemcellguard.com promotes LEM’s battery monitoring technology in a search engine friendly and easily navigated site. Information rich, this site was built to serve LEM’s customers with extensive insight into LEM battery monitoring sensors. Content that would then transalte into search engine visibility because search engine optimal linking and code.
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Visit The Site: LEMcellguard.com
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With Microsoft throwing its hat into the ring alongside Google and Yahoo!, consumers as well as search marketers have more choices. This side-by-side comparison of the top three search engines looks at essential stats, tolerance levels for “worst practices” and more…
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Brian Klais, VP of Natural Search, Interviewed on Wisconsin Channel 27 News about Google and SEO
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The Marketing Association, formerly the New Zealand DMA, is an industry body serving New Zealand marketers with professional development, networking, advocacy, government lobbying, and more.
Being on the leading edge of marketing in New Zealand, the organisation needed a website that conveyed that they understood the evolving model of the Web from passive publishing to participatory conversations. So the site was redesigned to have a very bloggy feel to it. Functionality includes a banner ad management system, content management system, and a members-only area.
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Visit The Site: Marketing Association NZ
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A lot is at stake here for Web marketers. Whether you are knowledgeable about search engine marketing or just an observer at this point, you need to follow this development. Your search rankings - free and paid - in all the major search engines are important marketing assets.
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Our work with DineWise, a one-stop shop for all your online gourmet frozen food needs, focused on building them a successful E-Commerce platform. DineWise offers chef-prepared meals in convenient, individual packaging that are ready in minutes. This required high-level database integration to handle the complexity of the DineWise product line, while offering user-friendly, customized meal planning to online purchasers. The development and launch of www.dinewise.com has allowed DineWise to become one of the nation’s premier online providers of complete meal solutions, specializing in customized meals and meal planning for diabetic and healthy lifestyles.
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Visit the Site: DineWise
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Microsoft’s new MSN Search is poised to take some of Google’s market share. That’s good news for marketers, if you know how to optimize for MSN Search. Happily, it doesn’t appear to be difficult. The tried-and-true optimization tactics appear to work quite well.
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In the midst of choosing an SEO vendor to advise or implement search engine optimization for you? Don’t base your decision on just a ‘gut feel’. Effectively separating the wheat from the chaff requires that objective rather than subjective criteria be used. These include:
- PageRank scores
Review PageRank scores of your candidate SEO firms’ home pages and their clients’ home pages. PageRank is Google’s scoring system for importance; it’s logarithmic like a Richter scale. Check PageRanks with the Google Toolbar. If you don’t have the Google toolbar installed on your browser, it’s probably easier just to use the free service at http://www.seochat.com/seo-tools/pagerank-lookup/. Probably more enlightening however is to use the Google Directory to check PageRanks, because then you can see where they sit in comparison to a bunch of competitors in that same category, since the sites on each category page are listed in order of PageRank score. To do so, go to http://directory.google.com and type in the name of the business into the search box (e.g. “Netconcepts”), then when you find its listing in the search results, click on the category name (e.g. “Computers > Internet > … > Designers > Full Service > N”). Look for that company’s listing on that category page. Hopefully it’s near the top, and hopefully the little green bar in the left column is more green than gray.
- Rankings
Get a list of keywords from the SEO firm that they consider important to their business. Get a list of keywords from them that are important to their clients too. Check where they rank in Google for those keywords. If you have time, check rankings in Yahoo too (Yahoo has 32% market share, Google has 45%). Then, and here’s the important bit: check how popular those keywords are with searchers, using the Overture Search Term Suggestion Tool at http://inventory.overture.com (or better yet, on WordTracker.com if you have a paid subscription to it). If the keyword is searched on infrequently, then a high ranking for that keyword is not so impressive.
- Evidence of thought leadership
Everyone claims to be a thought leader. A true thought leader, however, demonstrates this through such things as:
- known reputation in that topic area by other thought leaders you know and trust
- number of published articles written in that topic area
- the caliber of those articles
- number of conference presentations given in that topic area
- the caliber of those presentations
- number of books written that adequately cover that topic area
- the caliber of those books
- the extent to which they are quoted in the media in that topic area
- a well-read, well-linked, and oft-quoted blog (web log)
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A couple months ago I shared one of my Google secrets, since that secret no longer worked.
Specifically, it was how to obtain a list of the most important web sites according to Google.
Now, surprisingly, this little trick appears to work again (it stopped working in 2003), thanks to a bug introduced into Google’s algorithm. Two months ago, a search for http would have revealed results like HTTP - Hypertext Transfer Protocol Overview and Welcome! - The Apache HTTP Server Project. Today, these sites appear nowhere near the top of the results. Instead, the top results are occupied by a “who’s who” list of highly important web sites — sites that don’t include the word http anywhere in the text of the page.
As already noted by blogger Nathan Weinberg, this same phenonemon occurs when you search for www.
One thing I found curious is that http and www Google queries return different results. Now these results are NOT in order of PageRank score, at least not the PageRank scores as revealed by the Google Toolbar. You can verify this to be the case yourself simply by using SEO Chat’s PageRank Search tool. Indeed, it’s a well-known fact within the SEO community that the PageRank scores served up by the Google Toolbar servers are not the actual PageRanks used by Google in the ranking algorithm. PageRank debate aside, perhaps this list offers us a (now) rare glimpse at some of Google’s Chosen Ones — the most important sites on the Internet according to Google.
What makes me say this is due to a bug in Google? For one thing, these results are NOT relevant to the search query. Secondly, I’ve uncovered another bug newly introduced into Google’s algorithm, namely that the inurl: query operator does not work properly, and I think these two bugs might be related. For an example of this second bug in action, search Google for site:blogs.msdn.com scoble inurl:msnsearch and the top search result is currently blogs.msdn.com/mikehall/archive/2004/11/10/255417.aspx. Note there’s no msnsearch in that URL!
I’ve compiled a list the top 1000 results for each of the two queries for your convenience. You’ll see, they do vary quite dramatically:
(more…)
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